Ocean surface temperatures are breaking records, the bad way. Wildfires are causing widespread disruption and tragedy around the world, and Europe has just experienced a heatwave named after a three-headed hound from hell. Globally, governments are reaffirming their commitment to Net Zero while failing to reach consensus on the protection of rain forests and announcing new oil exploration ventures.
For all of the organizations that are genuinely grappling with the challenge of realizing their ESG (Environmental, Social and Governance) commitments, there are still bad actors making headlines. Customers are at best confused by mixed messaging surrounding corporate responsibility, and at worst outraged by a barrage of post-event assurances that ‘lessons will be learned’. They could well be forgiven for rolling their eyes if they were told that one of the greatest new tools for making an impact on climate change is coming from the FinTech sector.
Enter Mathias Wikström, CEO and co-founder of the Swedish ‘impact-tech’ firm Doconomy, the global market leader in making every transaction count in the struggle to reduce climate change.
“Looking at what you invest in, are you having a negative impact or are you starting the day off on a good foot?” he asks. “Has your money been working through the night, supporting sustainability initiatives or companies? Not everyone wakes up in the morning thinking about their carbon footprint, so it's all about providing tools that enable, engage, and empower people to understand their carbon footprint and act on it in a credible, measurable way.”
So, how is Doconomy supporting its customer’s efforts to reach their Net Zero commitments? Not so fast! Mathias’ twin attributes of passion and precision shine through as he illustrates the complexity of the problem that he is so committed to solving.
“Not many people know that you can actually offset part of your emissions and still claim to be Net Zero,” he explains. “Net Zero is a matter of definition. My concern is not Net Zero per se, but the many different claims, regulations, and coalitions. It's very hard to follow progress and understand what is tangible, what is real and what is substantial compared to what is greenwashing, what is just hiding stuff, what is bullshit.”
Since 2018, Doconomy has been developing tools utilizing their ‘Åland Index’, providing customers with the CO2e (carbon dioxide equivalents) and H₂O (freshwater consumption) impact scores based on financial transactions at a granular level.
“We understood early on that we needed to make it fully automated - it needed to be simple and connected to something that was already in place,” says Mathias. “We were looking at transactions, right? We took all the payment cards and turned them into ‘textbooks for change’ by enriching transaction data with a score per transaction made.”
To help its customers understand their own data, Doconomy works with the likes of S&P Global Trucost to inform the indexing metrics of the Åland Index. “It's important to provide the best data out there,” Mathias reasons. “We're using investor-grade data that can be used for multimillion dollar decision making or as data at your fingertips at the point of consumption.”
Go Deeper: An Index for Change
Mathias and the Doconomy team originally developed the Åland Index in conjunction with the Bank of Åland, a small Finnish commercial bank on an island in the Baltic Sea. He is still very proud of Doconomy’s humble beginnings. “That small bank, they have 30,000 clients. Now they have showed 100 banks in the world how to get things done.”So how does the process work? “It's software as a service component where we provide an API [Application Programming Interface] to the banks,” Mathias explains. “Anonymized information is communicated to us of the amount spent and the category code, and our tool replies with the CO2 emissions equivalent for that spending in that category as a numeric value. Privacy and integrity concerns are respected to the fullest, so client information never leaves the bank.”
Doconomy’s impact doesn’t stop at indexing. They also provide tools and data to support carbon budgeting, 2030 target comparisons, competitive field comparison as well as a programme of suggested improvements developed in partnership with the WWF (the World Wildlife Fund, not the wrestlers).
Doconomy’s Transaction Impact Calculator uses the Åland Index to identify each transaction, assigning it a carbon impact score. This calculation method ranges from macro analysis, such as a vendor category per transaction, through to the granular precision of identifying product codes correlated against brand. In this way, Doconomy is able to supply its customers with accurate carbon footprints for individual business card spends as well as aggregated scores across entire organizations.
The Transaction Impact Calculator has now been adopted by nearly 100 banks worldwide. “We're very happy to see it represented in banks with over 700 million devices in their ecosystem,” says Mathias. By analyzing and scoring businesses’ products, Doconomy is helping customers showcase credible data on their carbon footprint, as well as facilitating more informed purchasing activity and meaningful action to reduce climate change.
“All of a sudden, we're introducing comparability between vendors, which is going to drive impact, because consumers can start deciding with their wallet and people will probably prefer the lower impact provider.”
Mathias may be passionate, but he is also pragmatic, acknowledging that the challenges of trying to reduce climate change cannot rest solely on the shoulders of enterprise business, especially in an era of increasingly complex supply chains.
Go Deeper: Walking the Talk
Mathias may not be out on the street gluing himself to the road, but his commitment to reducing climate change is way more than lip service. A quick scan of the Doconomy website reveals both a showcase of their technology and their sincerity, with each team member publishing their own carbon footprint score.“We have signed on to reducing our emissions across our value chain by 50% by 2030 and to reach net zero by 2040. We need to walk our talk in the most tangible way. We were never going to ask anyone to do anything we're not doing ourselves.” As Mathias candidly points out: “Half-assing it is not going to have any impact at all.
“We’re working with a few different things - renewable energy sources, menu choices, looking at alternative means of transportation,” he continues. “The commute is also part of a corporate carbon footprint, as it's required for your employees to get into the office, so we're continuing to work in a hybrid landscape.”
Looking at the scores across the Doconomy team, Mathias’ personal reduction is less than others, but still significant at 14%. Reluctantly, he has to be more pragmatic about his own score when delivering Doconomy’s message.
“If I can get 10,000 people to reduce their impact every time I travel, I think it's worth my footprint to try to do so. Our mission is to future proof life on the planet. To make sustainability the way of life. To engage the many and educate them around cause and effect so that they can make better or more mindful decisions and more reasonable demands as citizens, consumers and decision makers.”
Doconomy’s project doesn’t just work top-down, but also from the ground up. The firm has released its 2030 Impact Calculator free to SMEs and suppliers, so that these businesses can assess the carbon footprint of their own products, regardless of the scale of their organizations.
“It is leveling the playing field and it is democratizing access to impact data, bringing transparency into every commercial relationship,” explains Mathias. “We're coming bottom-up looking at all the global calculations, identifying the carbon footprint of their products and even their pre-production planning, to make more mindful decisions around materials, transportation and packaging.”
Go Deeper: Calculating 2030
Since Doconomy launched this free-to-use tool, uptake of the 2030 Calculator has been steady, providing even more insights and data to them and their clients. “All producing brands can utilize it and it's currently free. We have a thousand new users every month, so we are now over 10,000 users.”But why give it away for free? “It's a good thing that there is a tool like this available in the market because smaller companies may only have 40 or 50 products. If they were to turn to a consultancy to have their carbon footprints calculated, it would completely tip their P&O. They need all the assistance they can get. The cost to show the way may be there for us, but the cost for a planet lost is greater.”
You can take your shoes off at the front door, but your carbon footprint stays with you. Doconomy’s efforts to liberate climate impact data extend beyond the realms of business and supply chain. They are engaging with consumers as well, supplying them with similar resources to assess their own personal carbon footprints. To that end, Doconomy has collaborated with the UNFCCC (United Nations Framework Convention on Climate Change) to develop the Lifestyle Impact Calculator which, again, can be accessed for free.
“The UNFCCC is one of the absolute points of credible reference in our space,” says Mathias. “We built this lifestyle impact calculator together so we could distribute it to every country in the world. It’s now being used in 120 countries to enable everyone to get an idea of their carbon footprint with self-assessment calculations based on your activity. How you live, how many rooms, how many kids, what kind of car if any. There are a fair amount of profile settings.”
Go Deeper: Calculating Impact for Everyone
Doconomy’s Lifestyle Impact Calculator is squarely aimed at engaging consumers and empowering them to understand their own impact. Like the 2030 Calculator, there is a free version, although there is an even more in-depth version available that Doconomy provides to organizations wishing to engage their workforces.“We're building the infrastructure for the climate action economy,” says Mathias. “I think it comes down to transparency being the core driver, reshaping relationships in a completely new way and enabling brands and consumers to share the responsibility as well.”
The impact calculator is a self-assessment tool consisting of a short questionnaire with drop down options and form fields. “This is all complex material, but we wanted to make the UX easy because sustainability doesn't have to look like crap,” Mathias laughs. “And it needs to be instantly attainable with high levels of usability.”
For Mathias, this impact calculator is about building momentum. “The longer we wait, the harder it will be. We can all, as a collective, start helping each other out. Not everyone has to do everything, but if everyone does something, we will be in a much better place than we are today. It's a steep ask for someone to reduce their emissions by 95%, but if everyone can reduce their emissions by 15 to 20%, that is a starting point.”
The reach of this lifestyle impact calculator is set to increase dramatically as uptake expands from the voluntary to the institutional. School systems are now showing interest in adopting Doconomy’s calculators as part of their drive to raise a new generation of climate aware consumers.
“We have been partly funded by the Tokyo Metropolitan Government to set up operations in Japan,” Mathias says. “There's interest there from the prefecture in Tokyo to use it in their high schools so that everyone graduating can know their impact.”
Doconomy is now informing climate-aware decision making along the entire chain of commerce, from corporation to consumer. By empowering all parties with transparent carbon footprint data, Doconomy’s solutions can cut through the smog of Net Zero.
“If you want to know what a company is doing, don’t listen to what they're saying, follow the money. If you follow the money, you avoid all of the greenwashing and you get very close to the truth of the integrity of that business.”
Mathias may be a realist, but even realists have limits. “Looking at the massive profits that fossil fuel and oil companies are making now while concurrently deprioritizing and divesting from their sustainability efforts.. I cannot get my head around that.”
Mathias may be unwilling to accept half measures and platitudes, but the generation of data informed consumers coming up will be even less forgiving. Gen-Z is already voting for climate action with its wallet, but Doconomy’s mission is far from over.
“We're the bridge builder of the new infrastructure needed for the climate action economy,” concludes Mathias. “We're going to create alliances and opportunities to understand, to try to measure and to gauge your carbon footprint and we will be reaching one billion people, minimum. We are going to help them reduce their impact by at least 500 kilos per individual on average.”
By helping businesses to follow their own money trail, Doconomy has democratized carbon impact data, ensuring everyone can access the information needed to do their part. So, no more excuses…
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