The challenge
When Lufthansa launched Allegris, a new seating experience for long haul flights, in approximately 150 of its aircrafts, it needed a scalable way to promote the experience with partners around the world. Lufthansa also needed to train flight attendants and call centre staff, so that they could better serve customers and upsell them to Lufthansa's First and Business Class offerings.
The best way to understand Allegris is to experience it. Traditionally, this would have meant physically replicating the cabin at trade show exhibits, training staff on an actual aircraft when not in use, or on physical seat models. But this approach has its limitations.
High cost Building exhibits includes paying for parts, transportation and labour costs, while grounding actual planes in order to train employees would mean missing out on vital revenue.
Low reach With physical exhibits, only people attending an event get to preview the experience. Also, it is simply too difficult to get every flight attendant or member of the call centre staff into the new aircraft solely for training.
Although physical replicas were still important, Lufthansa needed to supplement them with a more scalable alternative.
