With VR, the experience is the reality
The history of tech adoption - from the personal computer to the internet to the cell phone - shows us time and again that work experiences play a leading role in bringing new technology to the mainstream.
This trend is set to accelerate. By 2025, a massive 73% of the workforce will be Gen Y or younger. These employees will never have encountered a workplace that didn’t have laptops, mobile devices, cloud computing, video conferencing and the internet.
They’ve spent their entire careers with one foot in the digital and physical worlds simultaneously, switching from in-person meetings to email to VC without any conscious thought about what ‘mode’ they’re in or ‘world’ they’re inhabiting.
Virtual and mixed reality will dissolve the boundaries between these worlds completely. In this issue of Meta Explores, we’re taking a closer look at some of the unique experiences this will enable.
We’ll discover how scientists are finding new ways to tackle mental health in the workplace. We’ll visit North America’s most innovative airport to see a digital twin in action. We’ll enter an augmented reality operations center and acquire X-ray vision. And we’ll see how brands are redefining their customer and employee experiences. Still hungry for more? Check out six of our favorite stories that explore how technology is transforming the business experience.